Mimis Cafe
日期:2016/3/15 15:43:43 阅读:74
Brand
Refresh
 
Challenge:
Explore a refresh of a dated brand to coincide with the restaurants new direction in leadership, food, and store design.
 
Execution:
The existing brand leaned on a series of complex illustrations and heavy-handed typography. We developed a series of brand stories built around a streamlined illustration style which hinted at the French roots while maintaining appeal to a mainstream American audience.
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